MySelfMyHealth
Your body is your business.
Connecting young adults
with healthcare
Art Direction
Video & Photography
Brand Strategy
Research
Motion Design
MySelfMyHealth is a Hennepin County program created in collaboration with teen and young adult leaders who care about the sexual health of the community. Assisting young adults in finding a clinic that’s right for them is the ongoing goal of this campaign.
Challenge
Many young people feel uncomfortable or unsure about seeking out help regarding their sexual health and are in need of a trustworthy source for sexual health information.
Insight
To normalize the conversation on sexual health and create a safe space for young people, messaging should be fun, give relevant no-nonsense information, and open up dialogue around seemingly taboo topics.
Solution
A campaign informed by and featuring young people from the community. Focus groups provided Metre with the insights needed to create a website and social media campaign that deliver valuable information through vibrant, authentic, youthful messaging.
