The beloved convenience store was quickly expanding across the Midwest. Opening dozens of new locations each year created the need to hire hundreds of new team members in markets in Wisconsin, Minnesota, and Iowa. Kwik Trip was hiring a lot of team members, and those team members needed to be a cultural fit. Metre worked to define the company cultural and set a plan in motion.
Challenge
Kwik Trip’s fast growth created the need for increased hiring in highly competitive markets. The new team members needed to fit a culture committed to high standards of quality and service.
Insight
Working at Kwik Trip is more than a job – it’s a career at a family-owned business dedicated to the development of team members.
Solution
The creation of a research-based brand and communication strategy centered around a new emphasis on digital and social media recruitment.
