Understanding a Unique Culture

Organic Valley launched a comprehensive engagement research initiative, seeking to define the brand and the culture. Using surveys and one-on-one interviews, metre lead the initiative, identifying the key insights, and spearheading the resulting action plans.


Understanding and embracing the unique culture of this cooperative of organic farmers is critical to the success of one of the world’s largest consumer organic foods brands.


Organic Valley is an organization with a purpose that transcends products. With a commitment to family farming, this farmer-owned organic cooperative is dedicated to the same mission established in 1988, the year the Cooperative was founded.


Using this key insight, Organic Valley is shaping future organizational goals, marketing campaigns, succession planning, and management training.