Banking and personal finances are evolving. Younger generations and their knowledge and attitude about finances are dramatically changing. Understanding these changes and providing education to future generations is at the center of a TCF mission based on strengthening communities and improving quality of life.
Challenge
Younger generations have a different perception and understanding of banking and personal finances. These differences require a creative approach to not only reach, but to inform the next generation of financial decision-makers.
Insight
Each generation approaches personal finances and financial transactions in different ways. While financial knowledge in some areas is lower within the millennial generation, tech savvy and comfort with banking innovation is higher than ever.
Solution
A research initiative designed to understand the generational evolution of banking knowledge and the large-scale behavioral shift taking place in the financial services industry.
