Higher education recruitment is more competitive than ever. Colleges and universities must find a way to stand out amongst increasing higher education options while fighting for the attention of a demographic with far different communication and media consumption preferences than previous generations.
Challenge
WSU needed to reach and break through to an audience with constantly changing behavior and communication preferences.
Insight
Prospective students are making highly informed decisions about their future. They want respect and they demand honest, sincere communication during the recruitment process.
Solution
The creation of a recruitment campaign and media and communication strategy based on an honest understanding and depiction of the student experience.
