Gundersen Health System
Small moments. Better health.
Embracing a philosophy of
Love+Medicine
Brand Strategy
Research
Art Direction
Video & Photography
Brand Strategy
Research
Art Direction
Video & Photography
Gundersen Health System fully embraces a philosophy of Love+Medicine. Doctors, nurses, and the entire clinic and hospital staff serve patients with a unique passion and commitment. Gundersen and Metre worked to better understand a rapidly changing patient population.
Challenge
Gundersen needed to better understand its rapidly changing patients and connect them to the services and healthcare options they wanted in ways that were meaningful, convenient, and unique to them.
Insight
The way consumers are interacting with healthcare providers is changing. Customers are expecting higher levels of service and responsiveness than ever before. Information is expected at the speed of technology. Healthcare providers need to create relationships with their prospective patients, rather than selling products and services based on profitability models.
Solution
Based on extensive research aimed at identifying and understanding audience segments, Metre developed and launched a large-scale campaign catering to each segment. The new campaign helped Gundersen quickly react to the needs of each segment and develop new messaging based on each group’s unique needs, concerns, and preferences.
