Redfeather Outdoors
Your Winter Adventure Starts Here.
Showcasing a story of
craftsmanship and innovation
Branding
Logo Development
Apparel Design
Photography
Web Development
Videography
Sales Material Development
Today’s consumers want to connect to the story and heart of the brands they purchase. A company steeped in heritage with a history of innovation that utilizes American-made craftsmanship, Redfeather Snowshoes has a compelling story that was waiting to be told.
Challenge
In a time when convenience is often prioritized over quality, cutting through the noise with a product focused on craftsmanship is not an easy task. Prior to working with Metre, Redfeather Snowshoes was a brand that focused heavily on product shots and patriotic emblems. While this can communicate the quality of the products, it doesn’t tell the story in a way that engages an audience.
Insight
In order to resonate deeply with the target audience, Redfeather would need to lean into the concept of heritage and use this to carve out a unique place for the brand in line with other iconic American brands.
Solution
Metre examined every aspect of the brand’s identity and created a story of craftsmanship through the use of photography, videography, apparel and web design. All components were brought together through brand themes including a streamlined and updated logo, a custom seal, and a unified color palette.
