Ramsey Recycles
Recycling is for everyone.
Inspiring a community to
improve recycling
Brand Strategy
Research
Art Direction
Video & Photography
Brand Strategy
Research
Art Direction
Video & Photography
RamseyRecycles tells the story of how the Ramsey County, Minnesota community works together to reduce waste and increase household recycling. The campaign exists to activate, educate and inspire the community to meet recycling goals.
Challenge
RamseyRecycles aims to inform the community about household recycling programs, educate the community about reasons to recycle, and promote the development of recycling habits. They needed a brand to reflect a non-centralized, grassroots coalition of community members passionate about recycling.
Insight
A fresh brand and campaign were needed to reflect positive energy and optimism. An approachable, friendly, and helpful voice was needed to effectively distribute educational information and resources to members of the community in order to reduce waste and increase recycling in Ramsey County.
Solution
A multi-faceted, highly targeted campaign including out-of-home, influencer marketing, digital, social, and traditional media provided a large framework for educational and promotional messages to reach Ramsey County residents. The campaign drove engagement and increased education throughout the county. Service utilization and awareness increased after the launch of the campaign.
