Organic Valley
Doing good feels good.
UNDERSTANDING A UNIQUE CULTURE
Branding
Engagement Research
Survey Development
Focus Groups
Research Analysis
Communication Plan Development
Organic Valley launched a comprehensive engagement research initiative, seeking to define the brand and the culture. Using surveys and one-on-one interviews, metre lead the initiative, identifying the key insights, and spearheading the resulting action plans.
Challenge
Organic Valley is a farmer-owned cooperative with employees spread across offices, production facilities, distribution centers, and the road. Leadership wanted an understanding on how engaged that workforce was, and a way to turn what they learned into action at every level of the organization.
Insight
An engagement survey only works if people trust it. That meant meeting employees where they were, on a laptop at headquarters or on paper in a plant break room, and it meant giving managers results they could actually use with their own teams. Participation and follow-through, not the questionnaire itself, would determine whether the effort had an impact.
Solution
Metre partnered with Organic Valley to design, brand, and run its annual employee engagement research. We built the survey and the internal identity around it, then developed the promotional materials that drove awareness and participation across every location, with electronic and print versions so no employee was left out. Focus groups and pulse surveys added depth between annual cycles and let leadership check in on specific facilities and teams.
