Organic Valley
Doing good feels good.
UNDERSTANDING A UNIQUE CULTURE
Branding
Engagement Research
Survey Development
Focus Groups
Research Analysis
Communication Plan Development
Organic Valley launched a comprehensive engagement research initiative, seeking to define the brand and the culture. Using surveys and one-on-one interviews, metre lead the initiative, identifying the key insights, and spearheading the resulting action plans.
Challenge
Understanding and embracing the unique culture of this cooperative of organic farmers is critical to the success of one of the world’s largest consumer organic foods brands. The farmers and the employees behind the brands are what makes Organic Valley so special.
Insight
Understanding and embracing the unique culture of this cooperative of organic farmers is critical to the success of one of the world’s largest consumer organic foods brands. The farmers and the employees behind the brands are what makes Organic Valley so special.
Solution
Understanding and embracing the unique culture of this cooperative of organic farmers is critical to the success of one of the world’s largest consumer organic foods brands. The farmers and the employees behind the brands are what makes Organic Valley so special.
