Organic Valley

Doing good feels good.

UNDERSTANDING A UNIQUE CULTURE

Branding
Engagement Research

Survey Development
Focus Groups

Research Analysis
Communication Plan Development

Organic Valley launched a comprehensive engagement research initiative, seeking to define the brand and the culture. Using surveys and one-on-one interviews, metre lead the initiative, identifying the key insights, and spearheading the resulting action plans.

Challenge

Understanding and embracing the unique culture of this cooperative of organic farmers is critical to the success of one of the world’s largest consumer organic foods brands. The farmers and the employees behind the brands are what makes Organic Valley so special.

Insight

Understanding and embracing the unique culture of this cooperative of organic farmers is critical to the success of one of the world’s largest consumer organic foods brands. The farmers and the employees behind the brands are what makes Organic Valley so special.

Solution

Understanding and embracing the unique culture of this cooperative of organic farmers is critical to the success of one of the world’s largest consumer organic foods brands. The farmers and the employees behind the brands are what makes Organic Valley so special.